About us

Embrace your Curls with Clean, Plant-powered hair care formulated to bring your curls into blossom.


We are a Finnish brand devoted to encouraging people with all textures of curly hair to fall in love with their hair. Sumilayi’s sole focus is providing high-performance products for curly and damaged hair types.


The key to the creation of our products is ‘Curly hair needs extra nourishing love!’ With this in mind we developed our formulas, examining the purest and highest quality ingredients to find the perfect blend, full of nutrition that brings curls into blossom.

The results; we have the highest quality natural and synthetic plant-based ingredients. Our products are vegan, not tested on animals and are free from drying alcohol and silicones. They are high-performance, easy to use and make you feel great. 

We’re confident the love we’ve poured into our creations will help people say goodbye to dry and frizzy hair and say hello to gorgeous curls.