Silicone-free, sulfate-free, no drying alcohols
Moisturizing and balancing the scalp
Fortifying pea protein
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Hydrating Shampoo Ooh So Soft Curls 100ml

Regular price
$7.00 USD
Regular price
$10.00 USD
Sale price
$7.00 USD
Shipping calculated at checkout.

8 total reviews

The perfect shampoo for curly hair in a handy smaller size!

Ooh So Soft Curls Shampoo is specially designed for curly and wavy hair that needs effective hydration and structure. This sulfate-free and silicone-free shampoo gently cleanses the hair, reviving its natural balance of hydration and vitality.

The 100 ml size is ideal for travel or the gym. It provides the perfect opportunity to test the product before buying a larger size. Plus, it's an excellent choice for budget-conscious customers who want to test out a moisturizing shampoo.

Ooh So Soft Curls Shampoo won the "Best Product For Curly Hair" category at the Universal Beauty Awards 2024.

Key features
  • Moisturizing shampoo for curly hair , according to the curly method
  • Award-winning hair care product
  • Vegan and not tested on animals
  • Gentle Cleansing: The sulfate-free formula ensures that your hair doesn't lose its essential natural oils, so it stays glowing and vibrant.
  • Deep moisturizing for curly hair: Contains Aloe Vera, which deeply moisturizes hair, making it soft and shiny.
  • Separation and control of curls: The pea protein in the shampoo helps to separate curls and reduce frizz, emphasizing their natural shape.
  • Natural ingredients: Full of natural and nourishing ingredients for curl care , composition over 90% natural ingredients.
  • Lovely scent: A fresh and pleasant citrus scent that leaves your hair smelling lovely all day
Who is this shampoo for?
  • This shampoo is especially suitable for curly and wavy hair that needs extra moisture and curl control.
  • Perfect for you who want natural, healthy and beautiful hair.
How to use?

Wet your hair with water. Apply shampoo to hair and scalp. Massage the shampoo carefully into your scalp and hair, lather the shampoo with water. Rinse off the shampoo with warm water. Repeat if necessary.

After shampooing, use Ooh So Soft Curls conditioner.

Inci list

Aqua(Water), Caprylyl / capryl glucoside, Cocamidopropyl betaine, Sorbitol, Cetrimonium chloride, Acacia Senegal gum, Xanthan gum, Citrus aurantium dulcis (Orange) Peel oil, Tocopheryl acetate(Vitamin E), Sodium benzoate, Lactic acid, Potassium sorbate, Helianthus annuus(Sunflower) seed oil, Vaccinium myrtillus(Bilberry) fruit/leaf extract, Hydrolyzed vegetable protein, Hydrolyzed pea protein, Mentha piperita(Peppermint) oil, Saccharum officinarum(Sugar cane) extract, Citrus aurantium dulcis(Orange) flower extract, Citrus limon (Lemon) fruit extract, Acer saccharum(Sugar Maple) extract, *d-Limonene.*natural component of essential oils

Payment methods

​In the online store, you can pay with the following payment methods.

When paying with Klarna, Paypal, credit and debit cards (Visa, Visa Electron, Visa Debit, MasterCard), we use the secure PayTrail Oy and payment verifier.


​We mail products every day
on a business day, order processing time is normally 1-7 business days plus

Read more about the delivery conditions here .

  • Hurry, only 12 items left in stock!
100ml Shampoo Ooh So Soft Curls Hydrating
Sumilayin palkittu hiustenhoitotuote

We guarantee

  • Plant-based products

    Our products are vegan and not tested on animals.

  • Domesticity

    We manufacture all our products in Finland.

  • Customer service

    We can be reached at

  • International delivery

    We deliver our products internationally.

  • Safe buying

    All purchases made through the website are protected by the latest SSL encryption technology

frequently asked

How ecological are Sumilayi products?

The raw materials of our products are 90-100% of natural origin. 2-10% of the product contains preservatives to guarantee the preservation of the product.

How long do Sumilayi products last?

12-24 months after opening the product packaging. You can find the information on the label of your product.

Are Sumilay's products suitable for children?

Our product is over registered
For 3 year olds to use and is perfect for children's hair
to take care of. My Beautiful Zen Curls Shampoo is registered under
for 3-year-olds. It is fragrance free and made with sensitive scalp in mind.
However, we always recommend using all new ones
cosmetic products (including natural cosmetics) only on a small area at first, in order to limit the possibility of allergy.

Where are Sumilayi products made?

We make our products in Helsinki, Finland. However, we are an international company and we want to be accepted
connection, no matter where you live in the world!

Are Sumilayi products also suitable for straight hair?

Yes. All our products are made according to the curling method. The curling method is a hair care technique designed especially for the treatment of curls and waves. The method emphasizes moisturizing the hair, gentle processing and avoiding sulfates, silicones and drying alcohols. The goal is to strengthen the natural structure of the curls and maintain the hair's moisture balance.

Although products according to the curl method are aimed at curly hair, they are also suitable for straight hair:

1. Moisturizing: Since the curl method focuses on moisturizing, these products are also excellent for straight hair that needs extra moisture.

2. Gentleness: Our products do not contain raw materials that can damage the hair structure. This makes them also suitable for more sensitive hair types.

3. Frizz control: Our products help smooth the surface of the hair and control frizz.

So Sumilay's products offer versatile benefits for different hair types, supporting the hair's natural beauty.

Customer Reviews

Based on 8 reviews
Toimiva shampoo!

Sopii hyvin kuivalle, huokoiselle ja ohuelle tukalleni. Pesee hyvin ja ei jätä lähmäiseksi vaikka on sulfaatiton.

Aivan paras shampoo!

Ihan loistava shampoo minun hiukselle, vaahtoaa ihanasti ja pesee hyvin. Tuoksu myös plussaa!

Hellä ja tehokas

Pesee hiukset puhtaaksi kuivattamatta. Eteeriset öljyt jättävät virkeän raikkaan tunteen.

Päänahan pelastus

Annan tälle täydet pisteet, koska nyt (vuosikymmenen ja jopa satojen eri shampoiden jälkeen) löysin kolmannen ja heittämällä parhaan shampoon, joka sopii erittäin herkistyneelle päänahalleni. Lisäksi tämän tuotteen pesevyys on juuri sopiva, hiuksista ei tule kirskuvan kuivia. Minusta tuli vakiasiakas :)

Tuulikki Silen

Shampoo tuntuu sopivan hyvin. Se tuntuu kosteuttavan myös päänahkaa