Silicone-free, sulfate-free, no drying alcohols
Moisturizing and balancing the scalp
Fortifying pea protein
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Suomi Sumilayi Plant-Powered Hair Care

Hydrating Shampoo Ooh So Soft Curls 1000ml

Regular price
$41.00 USD
Regular price
$57.00 USD
Sale price
$41.00 USD
Shipping calculated at checkout.

8 total reviews

Ooh So Soft Curls Shampoo is specially designed for curly and wavy hair that needs effective hydration and structure. This sulfate-free and silicone-free shampoo gently cleanses the hair, reviving its natural balance of hydration and vitality.

The shampoo in the largest 1000 ml pump bottle is the perfect choice for use by the whole family or for long-term hair care. This size ensures that your favorite shampoo will last for a long time. It offers the best value for money and is ideal for those who want to minimize the number of times they shop.

Ooh So Soft Curls Shampoo won the "Best Product For Curly Hair" category at the Universal Beauty Awards 2024.

Key features
  • Moisturizing shampoo for curly hair , according to the curly method
  • Award-winning hair care product
  • Vegan and not tested on animals
  • Gentle Cleansing: The sulfate-free formula ensures that your hair doesn't lose its essential natural oils, so it stays glowing and vibrant.
  • Deep moisturizing for curly hair: Contains Aloe Vera, which deeply moisturizes hair, making it soft and shiny.
  • Separation and control of curls: The pea protein in the shampoo helps to separate curls and reduce frizz, emphasizing their natural shape.
  • Natural ingredients: Full of natural and nourishing ingredients for curl care , composition over 90% natural ingredients.
  • Lovely scent: A fresh and pleasant citrus scent that leaves your hair smelling lovely all day
Who is this shampoo for?
  • This shampoo is especially suitable for curly and wavy hair that needs extra moisture and curl control.
  • Perfect for you who want natural, healthy and beautiful hair.
How to use?

Wet your hair with water. Apply shampoo to hair and scalp. Massage the shampoo carefully into your scalp and hair, lather the shampoo with water. Rinse off the shampoo with warm water. Repeat if necessary.

After shampooing, use Ooh So Soft Curls conditioner.


Aqua(Water), Caprylyl / capryl glucoside, Cocamidopropyl betaine, Sorbitol, Cetrimonium chloride, Acacia Senegal gum, Xanthan gum, Citrus aurantium dulcis (Orange) Peel oil, Tocopheryl acetate(Vitamin E), Sodium benzoate, Lactic acid, Potassium sorbate, Helianthus annuus(Sunflower) seed oil, Vaccinium myrtillus(Bilberry) fruit/leaf extract, Hydrolyzed vegetable protein, Hydrolyzed pea protein, Mentha piperita(Peppermint) oil, Saccharum officinarum(Sugar cane) extract, Citrus aurantium dulcis(Orange) flower extract, Citrus limon (Lemon) fruit extract, Acer saccharum(Sugar Maple) extract, *d-Limonene.*natural component of essential oils

Payment methods

​In the online store, you can pay with the following payment methods.

When paying with Klarna, Paypal, credit and debit cards (Visa, Visa Electron, Visa Debit, MasterCard), we use the secure PayTrail Oy and payment verifier.


​We mail products every day
on a business day, order processing time is normally 1-7 business days plus

Read more about the delivery conditions here .

    Shampoo 1000ml Ooh So Soft Curls Hydrating - Sumilayi Suomi
    Sumilayin palkittu kosteuttava shampoo isossa koossa

    We guarantee

    • Domesticity

      We manufacture all our products in Finland.

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      We deliver our products internationally.

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    frequently asked

    How ecological are Sumilayi products?

    The raw materials of our products are 90-100% of natural origin. 2-10% of the product contains preservatives to guarantee the preservation of the product.

    How long do Sumilayi products last?

    12-24 months after opening the product packaging. You can find the information on the label of your product.

    Are Sumilay's products suitable for children?

    Our product is over registered
    For 3 year olds to use and is perfect for children's hair
    to take care of. My Beautiful Zen Curls Shampoo is registered under
    for 3-year-olds. It is fragrance free and made with sensitive scalp in mind.
    However, we always recommend using all new ones
    cosmetic products (including natural cosmetics) only on a small area at first, in order to limit the possibility of allergy.

    Where are Sumilayi products made?

    We make our products in Helsinki, Finland. However, we are an international company and we want to be accepted
    connection, no matter where you live in the world!

    Are Sumilayi products also suitable for straight hair?

    Yes. All our products are made according to the curling method. The curling method is a hair care technique designed especially for the treatment of curls and waves. The method emphasizes moisturizing the hair, gentle processing and avoiding sulfates, silicones and drying alcohols. The goal is to strengthen the natural structure of the curls and maintain the hair's moisture balance.

    Although products according to the curl method are aimed at curly hair, they are also suitable for straight hair:

    1. Moisturizing: Since the curl method focuses on moisturizing, these products are also excellent for straight hair that needs extra moisture.

    2. Gentleness: Our products do not contain raw materials that can damage the hair structure. This makes them also suitable for more sensitive hair types.

    3. Frizz control: Our products help smooth the surface of the hair and control frizz.

    So Sumilay's products offer versatile benefits for different hair types, supporting the hair's natural beauty.

    Customer Reviews

    Based on 8 reviews
    Ingrid M
    Ooh so soft curls

    Väga hea toode, juuksed on pehmed ja säravad ning lokid mõnusalt esiletoodud. Mõnus lõhn on tootel :)

    Tyytyväinen tuotteisiin

    Toimii hyvin kiharille hiuksille sekä herkälle ja ärtyvälle päänahalle.


    Paras shampoo - hiukset kiittää. Elinvoimaiset ja ilmavat, luonnollinen kiilto! Hiukset myös rasvoittuvat hitaammin ja shampoota tarvitaan pestessäkin vähemmän.

    Emma K
    Luottotuotteen säästöpakkaus

    Käytän tuotetta omassa hiustenhoitorutiinissa jatkuvasti, ja luonnonkiharat pysyy kosteutettuina ja puhtaina. Isompi pumppupullo on kätevä säästöpakkaus, josta voi käytellä oman tarpeen mukaan pitkän aikaa.


    Paras shampoo luonnonkiharoille! Ei kuivata ja pesee tehokkaasti. Yhdistettynä pestävään ja hiuksiin jätettävään hoitoaineeseen täydellinen kombo. Jo kaksi vuotta näillä tuotteilla ja pois en enää vaihda.